This afternoon I delivered a seminar on branding at the Museums and Heritage Show in London. Over the past few years we have worked on a lot of branding projects for Museums, so I was glad to be invited to share our experience.

The seminar brought to mind something I heard at a conference I attended last year. The speaker said “If you want to be sure that you know your stuff, talk at a conference, because you won’t want to stand up in front of an audience unless you’re sure that you’re not going to look like a fool”.

I talk about branding museums every week, but having to put together a formal presentation on the subject really made me take stock of our experience to date and think about how we should explain the process to clients in future. On the day, the seminar was well received and several kind people came up to me afterwards to say they had enjoyed the presentation. This was very satisfying, but best of all was the relief that I hadn’t looked like a fool!