This should have been posted much earlier, but with an array of pitches and tons of other work, there just hasn’t been the time! Saying that, you could say that this whole project has been in the making for thousands of years so another few days to announce the (re)launch of Creswell Crags on our blog wasn’t going to affect things too much.
Sumo were brought in to produce the new brand identity for Creswell Crags last year and 26th June saw the culmination of all our efforts, having been invited down to the official launch event, a packed day consisting of speeches, tours, food, good weather and David Bellamy!
Actually, watching Bellamy deliver his dynamic speech against the backdrop of the new Creswell Crags building, with the logo above his head, really summed up the brand for me: ‘Inspiring People for 50,000 Years’ — not that I’m in any way suggesting that the lively bearded botanist is that ancient!
What struck me overall throughout the day though was the way the organisation has really embraced the brand — they wanted us to deliver a brand and guidelines which would let them venture off and produce their own materials, confident that everything would be up to scratch, and everything was. It’s great to see that they care just as much as we do about the execution and use of their brand — hopefully a testament to all our hard work during the workshops and the guidelines we produced!
After listening to all the speeches and taking in the new building and what it has to offer, I’m sure there are many more years of inspiring people to be had at Creswell Crags.
